Free Tree ReLeaf has arrived 🍃

Thankful for the opportunity to partner with EPB, Reflection Riding, and the City of Chattanooga on this great program offering free trees to area residents while supplies last.

We provided naming, brand identity, print design, and web design for this project. Due to overwhelming response, supplies are now gone, but stay tuned for more info on future Free Tree ReLeaf Events.

You can learn more here: https://epb.com/free-tree-releaf/

Inspired by the peace and serenity she received when taking up birdwatching during the pandemic, Susan Vandergriff was struck with an idea- what if you could get birdseed delivered to your door that is custom-mixed to attract exactly the types of birds you want to see in your area? And from that, her business was born. A combination of a zen-like meditation dot, hand-drawn script, and ornithological illustrations reflect the happy, mid-century look that embodies this new unique brand.

Dream Project! Kelly Lacy and I got the opportunity to create this video showing off the amazing Nelson Bowers Car Collection. It may have been a little nerve-wrecking flying a drone above priceless cars, but the stories and these works of art being shared was worth the sweat. Our goal was to document this collection in a way that was informative and entertaining, not unlike what you might see on the History Channel. Greg did an amazing job sharing his deep knowledge of this subject.

This was a fun one! The Rock City team tapped us to help with rebranding their new upgraded Annual Pass program. We provided consulting on naming options and developed the identity for the new program for their in-house design team to implement. We love working with a brand like Rock City that has such a rich history with such iconic vintage elements to work with. The result has luxury look that is still approachable and accessible.

This is my twentieth year designing showrooms for NeoCon and now Design Days. Getting the opportunity to work with J+J Flooring on their new showroom in Fulton Market has been a momentous way to celebrate that milestone! Much care was given to celebrate the industrial history of the Fulton Market District in this space with exposed brick and large windows. Displays and furniture were carefully designed and selected to work for years to come. Always rewarding to see a project show-ready after months of designing, planning, drawing, construction and install.

Our team enjoyed creating this simple yet striking conceptual ad for Mitchell introducing the first hydro-based upholstery fabric made with zero solvents.

J+J Flooring tapped us with creating a new magazine for interior designers and architects showcasing product stories and inspiration for unique installations. Through a mixture of unique propping, boom shots, and complex composites, the end result is simple and inspirational.

You can download the full magazine at https://www.jjflooringgroup.com/wp-content/uploads/JJCreateMagazineWeb.pdf

How rewarding to help someone on their journey of business startup! It was a joy to assist Kevin and Lindsay Lloyd with this identity for their commercial construction business, subtly inspired by their very favorite band. Can you guess who?

Over the years I have really enjoyed getting to know the good people at Adams Litho who have produced a plethora of work for us. I am usually their client but it is always fun when that flips and we get to make something for them :) Join us on an entertaining tour of their super clean, modern printing facility and learn what they can do. These guys are the best in the business and it really shows here. Thank you to Kelly at Make | Beautiful for tag teaming this project with us.

Since 1953, Orange Grove has been a place of hope and possibilities for families who have loved ones with an intellectual and/or developmental disability. We were proud to be a small part of their Platinum Jubilee (70 years) in 2023 by developing an identity for their largest fundraiser, Bingo for the Grove.

Reflection Riding is a public park, nature center, native plant nursery and animal sanctuary adjacent to Lookout Mountain. While tackling their rebrand, their leadership shared some unique goals for a new signage system- they wanted it to function as pedestrian way finding in a way that was accessible but also blended in with the surroundings. Materials were chosen for long-lasting outdoor performance.

We were honored to assist the Alabama Education Holocaust Center with designed materials for their dedication ceremony.

ClearStory Arts is a dynamic, community-based collaborative space for artists and creatives that is home to 40+ artist studios. It also happens to be our work home. Miken Development tasked us with creating a new identity for the renovated building which used to be an old textile dye house. In my 20+ years of branding experience I’ve never gotten a vertical logo approved before, which made this exceptionally unique. The final identity plays off of the elongated shadows and streams of light that come through clerestory windows, which is the main architectural feature of the building.

My friend Lisa Robert just oozes talent. Everything she touches turns beautiful. I was honored to create this mark for her floral design business. She wanted a brandmark that was simple but iconic, which is what she received!

How nice to return to a more “normal” event season in 2022. This year’s Pink! theme was an elegant garden party with vintage British vibes. Since the title was “Beyond the Palace Gates,” it just made sense to design a gate-folded invitation.

Elder’s Ace Hardware is a family owned, locally run group of 29 neighborhood hardware stores that serve the East Tennessee, Middle Tennessee, Western North Carolina, and North Georgia regions. In 2023, they hosted the Ace CEOs from all over the country and tapped us to create a brochure rich with infographics and helpful data for other stores.

Distributors Insurance provides coverage to the rapidly changing power and utility industry. However, their logo and collateral was stylistically stuck in the 80s and was missing lots of communication opportunities. We worked with the team at Distributors for this full rebrand project which included a number of collateral items.

Christie Miles Denton and Ryan Kirk Kopet have a distinctive style they wanted reflected in their brand identity. Drawing inspiration from mixing both traditional and modern elements, as well as their obsession with 1930s-era signet rings, their versatile brandmark serves as a distinguished visual calling card for their creations.

We are proud to have provided design support for Pink! since 2019. Every year a theme carries through everything from invitations, social media, and event design. Here are just a few images of designs we have created for this wonderful fundraiser that supports Breast Cancer research, screening, equipment, survivor programs, and more.

I enjoyed being senior designer on the Regions account while I was at SlaughterHanson. During the Regions/AmSouth merger, I worked with signage engineers and an internal client committee to create a new signage program to update all branches. I also had the opportunity to work on the branding and signage program for the sponsorship of Regions Park.

With over 150 stores nationwide, Music & Arts was wanting to leverage their new brand identity in their retail packaging. A fun visual play between the artwork and bag itself garners a lot of attention from customers and passersby.

Held at the Merchandise Mart in Chicago annually, NeoCon is the world’s leading event for the commercial design industry. For exhibitors, the bar is high to attract the world’s architects and interior designers into their space with visually stunning displays and products. J+J Flooring Group chose Mandy Lamb Design to create an amazing space incorporating the products from their newest flooring collection, The Solar Study. Inspired by the power of the sun, Cyanotypes (an early form of photograph with a blue hue) were featured en mass complemented with a singular bright sign illuminated from within. The products installed on the floor were all shown in blue colorways, which was echoed in the strong blue variants within the cyanotypes shown on the wall. Three other artists collaborated with me to create the hundreds of prints, including Justin Kropp, Abi Ogle, and Roy Uptain.

The Friendship Circle of Alabama provides services to individuals and their families with special needs. When they decided to open up a retail boutique to help support their mission, they turned to us to create a unique identity for this special place. Upcycled and gently used high-end women’s clothing are available for purchase in their store. While wanting the aesthetic to be simple and Scandinavian-inspired to complement the range of clothing offered, they also wanted it to reflect the experience of walking into a completely one-of-a-kind boutique you might find in Brooklyn or Austin.

The solution of the “perfectly imperfect” circular mark was embraced by the founders as a visual metaphor for their work- representing the journey of not just the clothing items themselves but also the young adults in Friendship Circle of Alabama who participate in the process of running the store.

For nearly a decade, I’ve worked with Music & Arts on a wide variety of design deliverables. Definitely had “FUN” working on this campaign for them which was translated into a multitude of advertising and in-store applications.

Nelson Brothers is a multi-generational family owned businesses that excels in the safe manufacturing of explosives and specialty chemicals. They came to us with an existing identity with a lot of heritage that they wanted to keep, but they needed all of their brand elements revitalized in a way that spoke to their engineering-focused clientele. Playing off of the angles of the original brand mark, we provided a versatile suite of collateral that breathes new life into this legacy company.

Identity for Ann Hurley, a color specialist for the carpet industry. Ombre airbrushed edges add a unique, unexpected touch.

While I don’t consider myself an illustrator, I do occasionally get the opportunity to act as one :) Here are some fun Illustrations done for mental_floss magazine, THE WEEK, and Slate Magazine.

More than 2,000 individuals, corporations, foundations and organizations make gifts to the CHI Memorial Foundation each year, enabling CHI Memorial to expand programs, offer educational services and purchase innovative medical equipment. The 2019 Annual Report provides a year-end summary of what the previous year of giving has achieved, and also focuses on the stories of how three individuals have impacted the community by giving of their time, talent, and treasures. It was an honor to meet the donors featured in the report and get to share their stories.

It is always a great opportunity to build the brand of an event from the ground up. That was the case with Hospice of Chattanooga Foundation's new gala destination, Journey. My challenge was to evoke the elegance of Vintage Monte Carlo (2018's theme) while creating the building blocks for future Journey Events (2019: A Night at the Great Pyramids). Proud to play a part in the success of this event for a great cause!

The Wallace is a peaceful riverside retreat for surgical patients who wish to recover in privacy. The brand reflects the soothing, healing colors used on the interior of the space and collateral has a serene appeal for clients.

As the largest provider of private music lessons in the country, it makes sense for Music & Arts to sponsor up and coming artists. This promotional invitation was an event at part of a collegiate Jazz Festival sponsored by the brand.

This brochure showcases J+J's new flooring collection, Form + Finish, which is inspired by Pewabic Pottery. I location scouted a new modern arts building on a college campus to use for the photoshoot, and created painterly glaze swatches which emulate the product designs for a visually rich effect. Work done as Design Director at © Widgets & Stone

Signage program for Children's of Alabama Health System and affiliate physician offices. 

I have worked with the hilarious geeks at mental_floss for the past seven years or so. Their editors feed me jokes and I am the lucky one who gets to create t-shirt art out of them to sell at their online store and Amazon. This is the only time I have been able to incorporate a platypus in a design. Or Sir Francis Bacon for that matter. My "Heavy Metals" design has been one of their best selling items ever.

91 year-old reknown artist Marius Sznajderman has an amazing story to tell. He escaped the Nazis in Paris and became a critically-acclaimed set designer for New York's best theaters. The twisted tale told in this book chronicles his run-in with a swindling printmaker and rogue Salvador Dali reproductions, which became the subject and material for the collages showcased within.

For most people, November is a time to prepare for Thanksgiving and the holidays. For me it is time to batten down the hatches for Black Friday, Cyber Monday, and Holiday digital marketing for my retail clients. Smithsonian Magazine contacted me to create new Google Remarketing ads driving gift subscriptions. I was given Magazine covers as the only assets and created this campaign from scratch, including headline writing. 

Ever thought about what presidents did before they were the President? The editors at mental_floss asked me to create fake business cards for these Presidents' somewhat surprising past jobs. Each was designed to fit authentically within the design norms of their day.

Series of cookbooks promoting locally grown food distributed at farmers markets. The best part of this project was art directing the photoshoots because at the end of the day, we got to enjoy the result of all of the delicious recipes! 

Creative Direction & Design: Mandy Lamb; Photography: Dotson Photography

My inner nerd rejoiced when the Benwood Foundation asked me to create a promotional poster for Ira Glass. I was lucky enough to have the opportunity to meet him in person and I was surprised the next day to find that he signed a poster for me backstage with complements on the design. Work done as Design Director at © Widgets & Stone

For their new Showroom at the Stockyards in west midtown Atlanta, flooring manufacturer Mannington asked me to create displays that honored this 100 year old family-owned business. Antique carpet beam ends and a hand-painted brick advertisement gave this adaptive reuse project an authentic feel while exposed neon is an unexpected cheeky touch in the kitchen. I also consulted with Corgan Associates for the overall design direction of the space.

Design & Creative Direction: Mandy Lamb, Designer: Travis Hitchcock, Production: Range Projects, Brian Burden

I designed this FSI circular for Music & Arts Nationwide Open House. Each ad was customized for stores all over the country.

Over a decade ago, I developed the branding for the iconic town of Alys Beach while at SlaughterHanson. I'm still proud to see the brand looking elegant today.

Gaining Ground was a local non-profit whose mission was to promote and elevate locally grown food. They worked a lot with farmers who have never marketed their offerings before and sometimes struggle to connect with shoppers at local farmers markets. In this program, each farm provided a recipe utilizing the seasonal produce they grow, which was then printed and distributed at market. Shoppers would collect the cards from each farm and enjoy a full seasonal recipe box at the end of the year. Work done as Design Director at © Widgets & Stone

I've created hundreds of eblasts and banners for the mental_floss store over the years. Here are a few of my favorites.

Mannington is a 100 year old family-owned but professionally-managed company. This book was released internally for the next generation of family members to become familiar with the brand, its products, and legacy within the flooring industry.

Design Direction: Mandy Lamb; Designers: Mandy Lamb, Stephanie Fast; Photography: Various; Writing: 26 Tools

Every year, tens of thousands of architects and interior designers from all over the world travel to Chicago's Merchandise Mart for NeoCon. Their expectation is experience the best of the architectural interior industry in a visually stunning way. I developed these displays for Mannington Commercial which were painstakingly created with 2"x2" squares of product samples, each color coded and mapped to create an overall image that relates to the product inspiration. They became quite the instagrammable moment, with viewers delighting in intricacy and complexity of each image. Work done as Design Director at © Widgets & Stone

I had the opportunity to transform a local free bi-yearly magazine into a visually rich publication showcasing local farmers, chefs, and food artisans. My original photography, especially on the covers, made it a delight when the new issues were released. 

Creative & Art Direction: Mandy Lamb; Designers: Ben Dicks, Amy Trumball, Bryony Macintyre, Paul Rustand, Kerry O’Connor; Sam Marshall; Photography: Mandy Lamb

Book design for Food and Lifestyle Expert Chadwick Boyd's fabulous collection of recipes and entertaining tips, which was sold at media appearances and on Amazon. 

Creative and Design Direction: Mandy Lamb; Design: Mandy Lamb, Stephanie Fast

With so many Architect and Designers reducing the office space used to store Product Binders, a comprehensive product catalog is a must for any architectural materials and finishes brand. This robust catalog included all patterns, color ways, performance technologies, and sustainability initiatives for Mannington Commercial's large product portfolio. 

Design & Creative Direction: Mandy Lamb; Designers: Mandy Lamb, Amy Trumball

Identity for a high-end leather artisan. This identity has several forms, one main logo and a small simplified brand mark that is stamped inside all products.

J+J is a high quality manufacturer of flooring. They tapped me to redesign their existing space in the Merchandise Mart to showcase their carpet newest collection, Form + Finish, which was inspired by Pewabic Pottery. The space took on a sophisticated, industrial art studio look, from the black metal storefront to hung potters aprons. Custom tables fabricated by Range Projects showcased inset Pewabic tiles. This was a strong departure for the client compared to previous interiors, and received accolades from their sales force and clients alike. Work done as Design Director at © Widgets & Stone

Russel Hopper makes violins much the same way they were made 500 years ago. The identity I developed for him harkens back to his birthplace of Sullivan's Island, South Carolina, and includes his initials as part of his insignia. Each new violin he produces has the mark etched into the wood and letterpressed into the makers label.

Creating a signage program for a luxury community in the Florida Panhandle has a lot of detailed considerations. What materials are best in a hurricane-prone area? How will signage be lit to be helpful at night but not disturb endangered wildlife or create unnecessary light pollution? The signage for Alys Beach has been installed for a decade now, and has stood the test of time.

I was senior designer on the Regions/AmSouth Merger in 2007, when a large portfolio of disjointed card offerings needed to be unified. Working closely with a team at Regions, I created this suite within VISA standards which is still used today.

While tinkering in his garage, Gordon Daily stumbled upon an elegant solution to streaming live video. His start up brand identity, however, was not so elegant, and didn't reflect the ease of using the product. The goal for the brand was to appear zen-like in its simplicity and appeal to a greater user audience outside of the tech geek niche. 

Creative Direction: Paul Rustand; Design: Mandy Lamb, Amy Harmon, Tubatomic; Writing: 26 Tools

Alagasco was looking to communicate the environmental benefits of using gas vs. electricity. In Alabama, where electricity is generated mostly from coal, the difference is significant. It does literally cut your carbon footprint in half. This trade show display was utilized at multiple home shows and was incredibly successful. Attendees would fill out their information to generate a sales lead and in return a tree was planted. The result was they had to plant more trees than planned :)

One of my all-time favorite projects. Regions bank publishes a Social Responsibility Report every year to publish financials on community reinvestment. We had only 30 days from receipt of this project to files at the printer, and the client wanted to show a great variety in the different organizations they had given to over the past year. Marion Powers and I split up and traveled all over the 16 state footprint to art direct photographers documenting the different causes Regions had contributed to. It was a blast meeting so many different people, working with different photographers, and making this project happen in short order. 

Imagine a fabric that is literally indelible. Even a sharpie can't leave a mark. That is what Momentum Textiles developed with Silica, a NeoCon Gold Award-Winning product. The ad so distinctly and quickly communicated this that it made a splash in the commercial textile industry.

It can be hard to overstate the power of a beautifully crafted image, especially in the luxury real estate and vacation market. Photography by Maura McEvoy.

Beautiful backdrop created from perforated steel for the Healthcare Design show. The products showcased on the floor were inspired by a similar organic pattern. Fabrication by Range Projects. 

This display explained the various waste post consumer waste streams used by this flooring manufacturer to make new products, from drywall and old tires to vinyl graphics and reclaimed VCT. Work done as Design Director at Widgets & Stone

Ads created pro bono to boost membership to the Birmingham Track Club. The goal was to attract more members who might initially feel intimidated to join the group.

When this sustainable manufacturer of recycled Nylon 6 fiber turned 16, they wanted a visually memorable invitation to send out to their clients in the carpet manufacturing community. 

Creative Direction: Mandy Lamb; Design/Photography: Mandy Lamb, Travis Hitchcock

A Step Ahead provides long-term, reversible birth control to any woman living in Southeast Tennessee* who wants it. For free.

Although they had successfully served many women in the community, they remained relatively unknown to the majority of the population who could benefit from their services. Until they tapped 26 Tools to create their first public campaign. I partnered with them to concept creative that communicated to one of the top benefits (besides effectiveness) that IUDs provide- you can forget about it.