A Step Ahead provides long-term, reversible birth control to any woman living in Southeast Tennessee* who wants it. For free.
Although they had successfully served many women in the community, they remained relatively unknown to the majority of the population who could benefit from their services. Until they tapped 26 Tools to create their first public campaign. I partnered with them to concept creative that communicated to one of the top benefits (besides effectiveness) that IUDs provide- you can forget about it.