While tinkering in his garage, Gordon Daily stumbled upon an elegant solution to streaming live video. His start up brand identity, however, was not so elegant, and didn't reflect the ease of using the product. The goal for the brand was to appear zen-like in its simplicity and appeal to a greater user audience outside of the tech geek niche.
Creative Direction: Paul Rustand; Design: Mandy Lamb, Amy Harmon, Tubatomic; Writing: 26 Tools