The Friendship Circle of Alabama provides services to individuals and their families with special needs. When they decided to open up a retail boutique to help support their mission, they turned to us to create a unique identity for this special place. Upcycled and gently used high-end women’s clothing are available for purchase in their store. While wanting the aesthetic to be simple and Scandinavian-inspired to complement the range of clothing offered, they also wanted it to reflect the experience of walking into a completely one-of-a-kind boutique you might find in Brooklyn or Austin.
The solution of the “perfectly imperfect” circular mark was embraced by the founders as a visual metaphor for their work- representing the journey of not just the clothing items themselves but also the young adults in Friendship Circle of Alabama who participate in the process of running the store.